By Theresa Dickens
The report confirms that Vespa is globally perceived more than just a scooter – it globally represents both the opportunity for people to express themselves within their community and a product for leisure and entertainment. According to the 10 brand strength factors analyzed in Interbrand’s study, Affinity and Distinctiveness are confirmed as key brand strengths of Vespa. In short, Vespa confirms itself as a fashion-lifestyle brand on two wheels, rushing towards the future with a clear brand strategy, followed and loved by millions of passionate followers worldwide. The findings of these in-depth analyses reveal that, during the complex macroeconomic period we are currently experiencing, Vespa’s brand not only serves as a risk mitigator, but also functions as a genuine business accelerator. Further this is confirmed by the fact that Vespa’s brand has increased its role in driving customers’ choice, in an industry traditionally more attached to functional drivers.
Piaggio, the Italian manufacturer of the iconic Vespa brand of scooters, is diversifying into the perfume industry. Vespa is extending its product range by launching a selection of new Vespa fragrances for both men and women. With this launch, Vespa extends both its brand and product range from scooters to perfumes. The brand extension strategy:Brand extensions are a marketing strategy in which a company marketing an established product uses the same brand name in a different product category. By developing a perfume, Vespa might be able to enhance its brand universe with a new olfactory experience.
Family owned and operatedTHE ORIGINAL UNITED STATES VESPA FLAGSHIP LOCATION. We are the #1 exclusive Vespa boutique in the United States. Our family-owned Vespa Los Angeles Boutique is proud to announce the opening of our new 2nd store in Orange County! Along with our beloved Vespa, this new store will have all the new Aprilia and Moto Guzzi motorcycles and accessories! A mile from Newport Beach, we are creating an experiential space that reflects the Italian luxury lifestyle with a dash of California cool.
VP, Brand Partnerships & Programmatic Sales, OUTFRONT MediaValerie Vespa currently serves as VP, Brand Partnerships at OUTFRONT Media. She is responsible for leading a team who supports brands and agencies meet their marketing goals using OOH in meaningful ways. An industry veteran, Valerie previously worked at Clear Channel Outdoor and JCDecaux North America prior to landing her role at OUTFRONT Media. She currently resides in Brooklyn, NY with her husband and 10 year old son, striving for sanity daily while working from home.
History [ edit ]Vespa 150 TAP, modified for the French paratroopers that carried (not fired) an antitank weapon. One of the best-loved models was the Vespa 150 GS introduced in 1955 with a 150 cc engine, a long saddle, and the faired handlebar-headlamp unit. These were available in the US in 50 cc and 150 cc versions, while Europeans could choose a 50 cc, 125 cc and 150 cc. The Miami Auto Museum in North Miami, Florida, claims to have largest collection of Vespa scooters with over 400 items. Dino Mazzoncini set the world record on the kilometre at an average of 171 km/hSee also [ edit ]References [ edit ]Citations [ edit ]Sources [ edit ]
