By David Simpson
The new Vespa 946 Emporio Armani was developed by Giorgio Armani and Piaggio to celebrate two of the most recognized symbols of style and Italian creativity. To mark the 40th anniversary of the Giorgio Armani’s company and the 130th of the Piaggio Group, Emporio Armani has designed a special version of Vespa called ‘Vespa 946‘. Vespa 946 Emporio Armani is chic and has clean lines. The Vespa 946 is a limeted and numbered edition. The price is still unknown but is expected that Vespa 946 Emporio Armani will cost 13,000 euros without accessories.
This new version of the Vespa 946 sports an exclusive color scheme conceived by the maestro himself: a dark shade of matte gray with a touch of green that pops up only under specific lighting conditions. All the metallic elements of the body and of the rolling gear are painted in this Armani Gray that complements the retro styling of the Vespa 946 and further enhances its appeal. The seat trim and grips, as well as an optional leather bag, all in leather, are beautifully color coordinated.
giorgio armani collaborates with piaggio on the vespa 946 emporio armaniall images courtesy of vespato celebrate giorgio armani’s 40th anniversary and 130 years of the piaggio group, the companies band together to create a limited edition vespa ‘946 emporio armani’ encompassing the two symbols of italian style and creativity. the metal parts where treated with a matte paint to match the monobloc aluminum bodywork finish. the final touches include the classic emporio armani logos that can be found on the sides of the vespa ‘946’, and on the front headlight. the vespa ‘946 emporio armani’ will be available in limited amounts in june 2015 in major cities worldwide. the vespa includes brown leather accentstreated with a matte grey paint with touches of greenthe classic armani eagle is located on the headlampgiorgio armani with piaggio ceo roberto colaninno
For the motorcyclist (sorry, scooterist) with a nod for style and elegance in your two-wheel transport, Vespa has now debuted its 946 Emporio Armani scooter in the United States. The Vespa 946 Emporio Armani was developed as a collaboration between Italian firms Giorgio Armani and the Piaggio group to demonstrate what is possible when the world of high-end fashion meets high-end scootering. To celebrate, the U.S. launch of the Vespa 946 Emporio Armani was marked with an event on October 14 at Emporio Armani store in SoHo, on 410 West Broadway, New York. In the USA, the Vespa 946 Emporio Armani will be available from Piaggio Group Americas dealers in major cities, including New York City, Miami, Dallas, Los Angeles, San Francisco and Chicago. The next launch event for the Vespa 946 Emporio Armani will be in Beijing, in the People’s Republic of China, on October 30.
To mark the year 2015 – the 40th anniversary of the foundation of Giorgio Armani and the 130th birthday of the Piaggio Group – Emporio Armani has designed a special version of the Vespa 946. The name ‘Vespa 946’ alludes to the year – 1946 – that this scooter, which has become iconic and famous around the world, was first made. The design of the new Emporio Armani is a modern reinterpretation of the original Vespa style. The Vespa 946 Emporio Armani is about technology as well as style. The Vespa 946 Emporio Armani will be produced in an exclusive run of individually numbered scooters, and will be on sale in the world’s most important cities starting this month.
To commemorate the 130th birthday of the Plaggio Group, Vespa’s manufacturer, and the 40th anniversary of the Giorgio Armani foundation, Emporio Armani has recreated a special version of the most iconic Vespa, the Vespa 946. The EA 946 has aluminum cylinder blocks complemented by brown leather finishes, as well as luxury accessories and electronic controls as an accompaniment the four-stroke injection engine. In celebration of the EA 946 launch, a capsule collection of Emporio Armani pieces have been released to complement the new Vespa. Designed to mirror the Vespa’s colour, the capsule collection features track suits, stretch cotton T-shirts and riding accessories for maximum stylistic impact when atop the EA 946. The capsule collection is now available on www.armani, while the EA 946 Vespa is on sale through the world’s most important cities, in limited quantities.
The Vespa 946 Emporio Armani makes its debut in the USA ByAnsa PublishedOctober 27, 2015After the European launch last June, and the introduction in September on Asia's main markets (including Japan, Vietnam and Indonesia), the Vespa 946 Emporio Armani has made its debut in the USA. The Vespa Emporio Armani - Emporio ArmaniThe new Vespa 946 version is the result of a collaboration between and the Piaggio Group (Vespa's manufacturer). The American launch of the Vespa 946 Emporio Armani was celebrated through a special event held at the Emporio Armani SoHo store, on 410 West Broadway, New York. As for distribution, it will be available at the Piaggio Group Americas dealers in the country's major cities, including New York, Miami, Dallas, Los Angeles, San Francisco and Chicago. The next presentation is scheduled to take place in Beijing, China, on 30th October.
