By Amy Arnold
Pengaruh Harga Dan Diferensiasi Produk Terhadap Keputusan Pembelian Sepeda Motor Suzuki Satria Fu di Medan Sumatera UtaraIra Arnie Yuvira, M. Yamin Siregar, Hesti SabrinaAbstractThis study aims to determine “The Influence of Price and Product Differentiation Against Buying Decision Suzuki Satria Fu Motor Cycle at Suzuki Sunindo Amplas Medan Branches”. This type of research is associative is a research that is asking the relationship between two variables. Based on F test result, it is obtained F count value of 2.908 > 2.694 with sig 0.013 <0.05 , show Ho rejected and Ha accepted, meaning price and product differentiation simultaneously have positive and significant effect to variable buying decision. To see the big influence of independent variable to dependent variable by calculating coefficient of determination (KD) = R2 x 100%, So obtained KD= 83.40% of buying decision (dependent variable) can be explained by price and product differentiation. The remaining 16.60% is influenced by oter factors not described in this study.
